Figure 1. AdMetrica maximizes your conversions for Google Content Network advertising while controling and suppressing CPA

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AdMetrica is a service developed by ScienceOps to help Internet advertisers optimize Google Content Network campaigns. AdMetrica's powerful, patent-pending algorithm finds the best AdGroups so your ads get placed more often and in front of the best clients. The algorithm evaluates and optimizes the keywords in your campaign's AdGroups. AdMetrica's optimization results in dramatic and significant increases in the number of impressions, clicks, and conversions. Figure 2 shows the chain reaction caused by using AdMetrica to optimize your Google Content Network campaign.

What AdMetrica Does

Getting started with AdMetrica is easy! You provide us some basic information and we work with you to review your keywords list and define a strategy that fits your goals. After that, sit back while AdMetrica goes to work on your campaign. When you decide to start using AdMetrica, then you and your account representative will work together through the steps to set up your campaign.

When you first sign up for AdMetrica you will need to provide your ten-digit Google Customer ID to give us access to your account via the Google API and MCC interface.

Your account representative works with you to understand your campaign goals. AdMetrica is tuned to run the best campaigns for your specific business objectives. The campaign plan process includes review of the following:

• Objectives - What are the most important results you would like to see? How important is it to maximize clicks vs. conversions?
• Setup Guidelines - Designate acceptable bid levels, advertising budgets and other parameters.
• Current Campaigns - Examine of your currently running campaigns and ad content.

Your account representative will review with you your keyword list(s) and ad creatives to maximize the effectiveness of AdMetrica for your Google AdWords campaigns.

Once we have your information, ScienceOps puts AdMetrica to work for you. New campaigns are created based on your ad images and text, and your advertising goals. Any ongoing campaigns you are running can seamlessly stay online and run concurrently with AdMetrica.

• Campaign Design - AdMetrica campaign design begins with an analysis of your ads, landing pages, and keyword lists. Based on this analysis:
  • Themed keyword lists are created.
  • Campaigns are set up for image and text ads.
  • Bidding and budget parameters are set up within AdMetrica.


• Optimization - After the baseline analysis is complete, then AdMetrica is ready to begin working on optimizing your campaigns. Optimization continues on a regular basis, adjusting your campaigns as the Content Network changes.
  • You may observe increased and fluctuating activity during the beginning of the optimization process while data is collected to fine tune your campaigns.
  • New campaigns may be added, others may be stopped, as AdMetrica works to optimize your campaigns, and find the best performing ad groups.


• Running the Campaign - AdMetrica campaigns are optimized regularly and their performance is closely evaluated. Without regular optimization, campaigns will stagnate and fail to perform as well as those which are optimized regularly.
  • You can use Google AdWords reports and Analytics to view all of our results on your campaign(s) with AdMetrica.
  • ScienceOps provides you reports and metrics on AdMetrica campaign results regularly.

AdMetrica Benefits

AdMetrica runs live campaigns in your Google AdWords account. These can run concurrently with your other campaigns if you wish. Your ability to log in and view running campaigns remains the same, and you can continue to monitor your advertising results as always. Your Account Representative is available to help you understand anything you need to know about what ScienceOps is doing with your account or to help explain changes in traffic behavior you might notice. It is our goal to help you make the most of your advertising initiatives, and we are always happy to hear your feedback and work with you to make sure you are getting the best results from AdMetrica.

Increase your Conversions with AdMetrica