AdSOS: A Framework
for advertising
server optimization
(Ad Selection
Optimization Server)
Your
advertising network
serves millions of
ads per day. Making
split-second choices
on what ad to serve
in order to maximize
clicks or actions is
a challenge. How you
do this, and how
well, is what sets
you apart from your
competitors. The
information you have
to work with and the
unique approach you
choose, give your
advertising network
its edge. AdSOS
works with your
unique business
model and
information system
to make your ad
network smarter,
more efficient and
able to deliver
beyond what you can
imagine today. our
advertising network
serves millions of
ad per day.
Take optimization to the
next level
Optimizing ad serving
capabilities is
fundamental. Companies
spend a lot of time and
resources on positioning
creative's, defining
actions and setting
cookies. All of these
activities are vital to
success. While you work
on optimization at this
level, and watch every
action that takes place
on your servers, the
information in the
cookies and stats about
publisher sites and bids
all provide an immense
amount of data.
Analyzing this data in
order to understand and
optimize your ad
selection process is
very difficult. The data
landscape changes
continuously, making
ongoing analysis
essential to making
decisions. AdSOS lets
you minimize the time
and maximize the value
to your company from
this important process
by automatically
distilling key
information from the
data your ad network
collects. It
automatically analyzes
your network’s data, and
selects the best
predictors from the
millions of data points
to make split-second ad
optimization selection
decisions. All of this
lets you show the best
ad in every situation,
producing more sales,
and maximizing ROI.
What AdSOS does
Figure
1.
Generalized AdSOS
framework. Update engine
provides continuous
optimization, while
real-time engine
delivers selections in
milliseconds using the
best model at any time.
AdSOS is a framework
for performing optimal
ad selection on your
advertising network. It
is built using highly
specialized mathematical
and statistical
approaches that are
specifically tuned to
the information
resources and business
requirements of your ad
network.
The AdSOS framework
works with your existing
ad server database
(often terabytes of
data, updated
continuously) and your
ad server engine. The
AdSOS update engine
assimilates new
information as often as
you need, and the
real-time engine
delivers the split
second decisions on
demand.
All of this is driven by
sophisticated
statistical models
selected and customized
by our team of Ph.D.
scientists. Our
scientists determine the
right settings and model
to fit your campaigns,
and deliver it in a
framework to fit your
needs.
Take advantage
of high-powered
analytics, while leaving
the details of
calculations and design
to our team.
Key features of
AdSOS include:
● Update Engine
that continuously
updates models using
high end
computational
approaches built on:
● MathematicaR
● Project
algorithm
support
● Other
specialty
algorithms
●
Always be using
the latest
algorithms and
techniques in
serving ads
●
Monitor and
administer complete
setup from
centralized control
station
●
A single server
for Update Engine
can support vast
numbers of ad
servers, allowing
for scalability on demand.
●
Flexible APIs
for integrating with
your ad server
environment
●
Source code for
all AdSOS software
●
Allows rapid
deployment in your
ad server
environment
●
Full
documentation on
your customized
configuration
●
Upgrades
available regularly
to address new needs
●
Ability for
further refine ad
selection
optimization
algorithms quickly
as new algorithms
are developed.
●
Ongoing
technical algorithm
consultation and
development
●
Support programs
tailored to meet
your needs
AdSOS is designed to
encapsulate ad
optimization algorithms
in a way that allows for
easy deployment,
configuration, and
maintenance. The
real-time engine
provides an
easy-to-deploy way for
ad networks to take
advantage of specialized
algorithms that are
customized for their
needs. Advanced
algorithm support
through the use of
Mathematica and R
minimizes the time to
create new fit
algorithms, and offers
state-of-the-art tools
for analysis. Complete
end-to-end support is
available, with
offerings tailored to
fit the needs of any
organization.
AdSOS Use it for some or
all of the ads you serve
AdSOS is a flexible
framework. It can be
implemented in parallel
with your existing
processes and put into
place without disrupting
your day-to-day
activities. You decide
how much of your ad
network to to let AdSOS
optimize. You can apply
it to a smaller segment
to start, and then
expand to address more
of your ad services
whenever you are ready.
Professional service and
proven methodology
Getting started
with AdSOS is easy.
1. Contact us to discuss
your goals and learn
more
2. A ScienceOps Program
Manager works with you
to understand your
initial data set and the
unique aspects of your
network and architecture
3. You receive a report
with the proposed
project plan based on
our one-week analysis of
your data and business
requirements
4. You decide how and
when you are ready to
begin using AdSOS
Contact us today
to get started
ScienceOps
www.scienceops.com
info@scienceops.com
425-482-0300
